People generally buy things when another person has tried and tested them. The advertisement and campaigns that a company runs will help to build a positive customer perception.
AdvertisingĬustomers get to see the products first through advertisements and therefore become one of the biggest factors that influence customer perception. But in case they did not enjoy the experience with the brand, it will leave an everlasting impression. were able to make an excellent impression on the minds of the customers, they would build a good perception of the brand. If the quality, customer service, price, logo, color, discounts, etc. Personal experienceĬustomer perception is highly influenced by the personal experience that a customer had while buying and using a particular product. What are the Factors Influencing Customer Perception?Ĭustomer perception can be influenced by external factors, some of which are listed below: 1. Companies are ready to spend money and effort to influence customer perception and drive profitable consumer behavior. Hence companies are going the extra mile to create a pleasant and happy customer experience for their customers. the customers build a different perception about the brand.Ĭustomer perception or consumer perception plays a major role in buying behavior. But when the same clothes are presented well with back-lit mannequins, neatly arranged, good quality attractive hangers, etc. When companies work towards strengthening the bond between customers and the company, customer perception improves, and this gives way to a better competitive edge.Ĭustomer perception is also important to determine the kind of image a brand wants to build.įor example, when a retail clothing store has displayed clothes on crowded racks using low-quality plastic hangers, customers get a perception that it is a low-quality brand. the customers build a negative perception about the brand. When customers experienced a great after-sale service it is going to develop a positive opinion about the brand.īut when customers had a bad experience such as broken products, no returns, no after-sales service, etc. Getting the products that were as described in the product description also creates a positive customer perception. When customers had a pleasant experience of getting their products delivered on time they form a perception. Customer perception is built around the experience that a customer has with a product.Ĭonsumer perception can make or break your brand. Why is Customer Perception Important?Ī happy customer is one who is satisfied with the experience that he has with a product or a service. The customer perception is built based on the colors used in the logo.Įxample 2: A popular blog Techylist changed their theme & their traffic spiked by 15% on their top traffic posts like GTA San Andreas Apk.īut if a product is trying to attract both men and women, using just pink might not be a good idea. This color predominantly attracts women while men feel alienated by pink color. The way the products are positioned in a retail store, the colors, and shapes in your logo, the advertisements that you create, the discounts that you offer, everything impacts the customer perception.įor example, Avon uses a pink color with white and black accents. This process continues until the consumer starts to build an opinion about the product.Įverything that a company does affects customer perception. The entire process of customer perception starts when a consumer sees or gets information about a particular product. relating to a product, they develop an impression about the product. When a customer sees advertisements, promotions, customer reviews, social media feedback, etc. The customer collects information about a product and interprets the information to make a meaningful image of a particular product. Customer perception definition: “Marketing concept that encompasses a customer’s impression, awareness, or consciousness about a company or its offerings.”
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